Customer-Led Growth: Filling Funnels & Boosting Win Rates
An invitation-only discussion for Senior B2B Sales Leaders.
With 61% of the B2B buying journey complete before prospects ever contact vendors, traditional sales pitches are losing traction. Buyers increasingly rely on peer validation to make decisions, with 84% of B2B decision-makers starting their search with a referral. When structured effectively, customer proof acts as a critical pipeline multiplier, driving average lead-to-customer conversion rates of 12% and shortening sales cycles.
Network and share field-tested insights in this peer-led executive roundtable.
6th Oct 2026
Date
16:00-17:30 GMT
Time
Video Conference 
Location
Please complete the short questionnaire. This helps us personalise the agenda and ensures a tailored, high-value experience for all attendees.
Topics
Developing Referral Networks:
Methods to Facilitate Warm Customer Introductions and Enter New Markets
Integrating Reference Calls:
Share Tactics for Securing and Accessing References Without Burning Out Key Accounts
Using Customer Proof:
Using Customer Stories to Address Objections and Progress Active Deals
Proving Commercial ROI:
Swap Best Practices for Tracking Customer Influence on Win Rates, Deal Size, and Pipeline Velocity
Moderator
Jonathan Butt
Founder, Advocacy Bridge
Jonathan has spent his career building growth engines to propel scale-ups to new heights. With a proven track record in leading commercial teams in tech companies like Trustpilot and Expedia, Jonathan brings a wealth of experience in building and scaling advocacy programmes.
Reasons to Attend
Senior Peer Networking
Expand your network of senior executive connections and grow your visibility.
Rapid Learning
Escape daily firefighting to focus on strategic thinking and digest complex industry shifts quickly.
Peer Benchmarking
Hear real-world peer playbooks and validate your plans to stay ahead of the curve.