Drive growth through advocacy
Turn customer proof into revenue. Advocacy Bridge helps you capture authentic stories that open doors, accelerate deals, and boost win rates.
✓ Attract prospects
✓ Optimize customer acquisition
✓ Close deals faster
See impact quickly
We assess your advocacy efforts and apply our streamlined approach for rapid deployment and early wins.
Safeguard relationships
Nothing is more important than your customers. We combine decades of experience and empathy to make every interaction respectful, positive, and successful.
Measure what matters
We focus on attributed revenue, pipeline acceleration, and reduced acquisition costs—justifying your investment with clear metrics that show how advocacy drives growth.
Why customer-centric companies struggle to scale advocacy
1
Silos
Advocacy is orphaned
Teams own different KPIs—Marketing drives demand, Sales secures new business, and Customer Success boosts satisfaction. Without shared ownership, Advocacy falls through the cracks.
✗ No clear owner
✗ No unified strategy
2
Rapid change
Skills gap
With generative AI prioritizing customer reviews, your reviews carry more weight to make the shortlist. Many teams lack the expertise to keep up. Advocacy’s importance will only grow in the future.
✗ Limited advocacy expertise
✗ Speed of change
3
Blind spot
Brand, Demand, Advocacy
Without precise results, advocacy loses priority. We know it matters, but can’t prove it. Teams struggle to demonstrate its revenue impact, so advocacy misses its rightful place on the balance sheet.
✗ ROI not tracked
✗ Untapped opportunities
4
Information overload
Adoption barriers
Who has time to make advocacy core to your go-to-market? Testimonials gather dust, reviews go overlooked, and speaking opportunities slip away—leaving sales teams without tools to close.
✗ Low usage
✗ Lost revenue
We help you scale advocacy in three easy steps
Turn customers into your best salespeople. Build a reputation that reflects your dedication to product quality, customer service, and thought leadership. Scaling advocacy requires a repeatable process and tools we call the Advocacy Bridge.
Step 1: Engage
We identify and segment customers by advocacy potential, understand their motivations, and offer personalized value. We secure consent to create diverse advocacy-generated content—written, visual, and video—so you know exactly who to engage for each opportunity.
Step 2: Activate
We execute advocacy programs based on your goals with ongoing content creation, events, reviews, and peer interaction. We help achieve long and short-term goals like becoming more visible as a top provider on key review platforms, creating a referral program, or enhancing thought leadership with client speakers for webinars.
Step 3: Delight
Once you have a wealth of advocacy content, it’s essential that everyone can easily find and use it. We deliver content in the right formats for Marketing, Sales, and Customer Success, making it simple to access and delight prospects throughout the sales cycle—whether for proposals, pitches, or campaigns—and measure its usage.
You’re one step away from building your advocacy growth engine
Request an advocacy consultation to understand challenges and discover opportunities for competitive advantage—building a reputation that reflects your product quality and exceptional customer service.
✓ Meet the advocacy experts you want in your corner
✓ Get a free report revealing your blind spots and opportunities
✓ Accelerate your next best growth initiative
Create strong
advocacy-generated content
with our expertise.
Unsure if your reputation is strong enough or if advocacy
will drive sales? Let’s evaluate together.
Get:
- Analysis of your reputation
- A proposal of what needs to be done
- A quote based on your needs