Building a Reputation: Mobilising Customer Champions to Validate Your True Colours
An invitation-only discussion for Senior B2B Marketing Leaders.
Generative AI has become the primary B2B research tool. 94% of buyers evaluate solutions inside AI environments. Rather than relying on vendor copy, these LLMs prioritise unbiased, peer-verified customer evidence as their primary source of truth.
With 95% of winning deals going to vendors on the day-one shortlist, authentic customer proof has become a critical top-of-funnel driver of discovery.
Network and share field-tested insights in this peer-led executive roundtable.
7th Oct 2026
Date
15:00-16:30 GMT
Time
Video Conference 
Location
Please complete the short questionnaire. This helps us personalise the agenda and ensures a tailored, high-value experience for all attendees.
Topics
Activating the Champion:
Turning Passive Happy Customers into Validated Public Signals
Capturing the Experience:
Extracting Quantified Customer Success Stories in a Format That GenAI Engines Prioritise.
Amplifying the Evidence:
Presenting Verified Customer Proof to Secure LLM-Recommended Status.
Protecting the Bench:
Managing Advocates to Prevent Burnout and Drive Repeat Engagement.
Moderator
Jonathan Butt
Founder, Advocacy Bridge
Jonathan has spent his career building growth engines to propel scale-ups to new heights. With a proven track record in leading commercial teams in tech companies like Trustpilot and Expedia, Jonathan brings a wealth of experience in building and scaling advocacy programmes.
Reasons to Attend
Senior Peer Networking
Expand your network of senior executive connections and grow your visibility.
Rapid Learning
Escape daily firefighting to focus on strategic thinking and digest complex industry shifts quickly.
Peer Benchmarking
Hear real-world peer playbooks and validate your plans to stay ahead of the curve.