Internal Advocacy for Account Expansion: Turning Champions into NRR Growth
An invitation-only discussion for Senior B2B Customer Success Leaders.
Customer Success teams face a tough operational challenge: 51% of advocacy programmes suffer from champion burnout risk by over-relying on a small pool of power users. Meanwhile, 59% of functions remain trapped in single-department silos, preventing customer trust from driving expansion.
Modern CS leaders are shifting from transactional requests to mutual value exchanges. Equipping internal champions with professional equity and clear ROI proof protects accounts, drives NRR, and expands lifetime customer value.
Network and share field-tested insights in this peer-led executive roundtable.
20th Oct 2026
Date
16:00-17:30 GMT
Time
Video Conference 
Location
Please complete the short questionnaire. This helps us personalise the agenda and ensures a tailored, high-value experience for all attendees.
Topics
Empowering Internal Champions:
Equipping Sponsors with Evidence and Materials to Justify Account Expansion
Optimising Renewal Negotiations:
Preparing Quantified Success Stories to Justify Renewals, Expansion, and Extensions
Protecting Accounts from Burnout:
Governance That Manages Advocate Efforts and Prevents Fatigue of Primary Sponsors
Using Career Transitions:
Tracking Role and Job Changes to Protect Accounts and Open New Opportunities
Moderator
Jonathan Butt
Founder, Advocacy Bridge
Jonathan has spent his career building growth engines to propel scale-ups to new heights. With a proven track record in leading commercial teams in tech companies like Trustpilot and Expedia, Jonathan brings a wealth of experience in building and scaling advocacy programmes.
Reasons to Attend
Senior Peer Networking
Expand your network of senior executive connections and grow your visibility.
Rapid Learning
Escape daily firefighting to focus on strategic thinking and digest complex industry shifts quickly.
Peer Benchmarking
Hear real-world peer playbooks and validate your plans to stay ahead of the curve.