Maturing Your Advocacy Growth Engine:
Scaling Enterprise Impact
An invitation-only discussion for Senior B2B Advocacy Leaders.
Customer advocacy functions are reaching a critical maturity tipping point. 59% of advocacy programmes remain trapped in single-department silos, while 51% face severe advocate fatigue from over-relying on a small pool of champions.
Maturing your customer programmes requires shifting from reactive, manual task-handling to a co-owned GTM growth system. By breaking down internal silos and structuring customer evidence, mature programmes double active advocate mobilisation from 42% to 86% and directly accelerate pipeline velocity.
Network and share field-tested insights in this peer-led executive roundtable.
4th Nov 2026
Date
16:00-17:30 GMT
Time
Video Conference 
Location
Please complete the short questionnaire. This helps us personalise the agenda and ensures a tailored, high-value experience for all attendees.
Topics
Dismantle the Silo Tax:
Unify Marketing, Sales, and CS Around Shared Advocacy KPIs to Double Active Advocate Mobilisation
Structure Ground-Truth Evidence:
Capture Schema-Tagged, Quantified Customer Outcomes That LLMs and AI Discovery Tools Prioritise
Connect Advocacy to Pipeline:
Shift from Tracking Simple Content Volume to Proving Direct Impact on Win Rates and NRR Expansion
Mitigate Advocate Burnout:
Implement Governance Models and Frequency Caps to Protect Core Accounts from the 51% Fatigue Trap
Moderator
Jonathan Butt
Founder, Advocacy Bridge
Jonathan has spent his career building growth engines to propel scale-ups to new heights. With a proven track record in leading commercial teams in tech companies like Trustpilot and Expedia, Jonathan brings a wealth of experience in building and scaling advocacy programmes.
Reasons to Attend
Senior Peer Networking
Expand your network of senior executive connections and grow your visibility.
Rapid Learning
Escape daily firefighting to focus on strategic thinking and digest complex industry shifts quickly.
Peer Benchmarking
Hear real-world peer playbooks and validate your plans to stay ahead of the curve.