About us
Advocacy Bridge combines specialist B2B advocacy expertise, commercial experience, and enabling technology to deliver transformative business outcomes.
We help B2B brands strengthen their reputation, show up authentically in search and AI, and connect with more of the right customers through focused projects and ongoing support.
- Talent and specialism: Our team has built and scaled advocacy programs inside leading B2B software companies, giving us the insight and empathy to guide others to success.
- Advocacy technology: We simplify advocacy by selecting and setting up the right platforms, review tools, and workflows to scale engagement and measure impact.
- Comprehensive data insights: We turn data from reviews and customer interactions into clear insight on performance, reputation, and opportunities for growth.
Mission
Giving prospects the privilege of going second
Advocacy Bridge guides buying decisions by letting prospects observe authentic customer experiences first—reducing risk through proven social proof before they commit.
Vision
Be the most respected B2B customer advocacy experts
We will work with you to create a personalized plan to help you achieve your financial goals.
Advocacy Bridge advantage
Advocacy Bridge empowers you to attract qualified prospects, reduce customer acquisition costs, and unify sales, marketing, and success teams through a strategic advocacy approach.
Know what works
Many roadblocks hinder effective advocacy programs: fragmented teams, unclear goals, limited resources, or a lack of expertise. We’ve solved them all. We know your happy customers are one of your most valuable assets—and we treat them that way to maximise measurable returns.
Reframing advocacy
Leaders see advocacy as a burden on their best customers. We make advocacy a desirable club people want to join. Advocates get to showcase their best work, grow as thought leaders, and access opportunities that enhance their careers and connections.
Enabling technology
Building advocacy infrastructure can feel overwhelming. We’ve mapped the essential capabilities and evaluated the tools that deliver them. We help clients implement, integrate, and master the right technology so advocacy becomes a seamless part of doing business.
The founders
Jonathan Butt
Co-Founder
Jonathan has spent his career building growth engines to propel scale-ups to new heights. Jonathan brings a wealth of experience in advocacy.
Kerry Bridge
Co-Founder
Kerry has built her career leading global content, digital, and advocacy marketing initiatives at some of the world’s most dynamic B2B SaaS brands.
Let’s connect!